This Privacy Policy explains how MELANI collects, uses, stores and shares your personal data when you visit our website, place an order, contact us or use our services.
"MELANI", "we", "us" and "our" refer to "ULTRA VISION LIMITED". We handle personal data in accordance with the Personal Data (Privacy) Ordinance (Cap. 486) of Hong Kong and other applicable laws.
Personal Data We Collect
Depending on how you interact with us, we may collect:
- your name, email address, telephone number and delivery or billing address;
- account details, if you create an account;
- order, payment, delivery, return and refund information;
- communications with our customer service team;
- marketing preferences;
- device, browser, IP address and website-usage information; and
- information collected through cookies and similar technologies.
Payments are processed through third-party payment providers. We may receive payment status and transaction details but do not necessarily receive or store your complete payment-card information.
How We Use Your Data
We may use your personal data to:
- process payments, orders, deliveries, returns and refunds;
- create and manage your account;
- communicate with you about your order or enquiry;
- provide customer service;
- prevent fraud, misuse and security incidents;
- improve our products, website and services;
- maintain business, accounting and legal records;
- comply with legal and regulatory requirements; and
- send marketing communications where you have consented or where otherwise permitted by law.
Providing personal data is generally voluntary. However, certain information is required to process an order, arrange delivery or respond to a request. If you do not provide the required information, we may be unable to provide the relevant service.
Sharing Personal Data
We may share necessary personal data with:
- payment processors and financial institutions;
- couriers, warehouses and fulfilment providers;
- website, cloud-storage, IT and security providers;
- customer-service, analytics and marketing providers;
- professional advisers, including accountants, auditors and legal advisers; and
- government authorities, regulators or law-enforcement agencies where required by law.
These parties may use your data only for the relevant service or legal purpose, subject to appropriate confidentiality and security requirements.
We do not sell your personal data.
Overseas Transfers
Some service providers may process or store personal data outside Hong Kong.
Where personal data is transferred outside Hong Kong, we will take reasonably practicable steps to protect it through contractual, security or other appropriate safeguards, as required by applicable law.
Direct Marketing
With your consent or indication of no objection, we may use your name, email address or telephone number to send you information about MELANI products, promotions, offers and events.
We will not use your personal data for direct marketing unless the applicable legal requirements have been satisfied.
You may unsubscribe at any time by:
- using the unsubscribe link in a marketing email;
- following the opt-out instructions in the message; or
- contacting us at cs@melani.co.
We will process opt-out requests without charge. Service messages relating to your orders or account are not marketing communications.
Cookies
Our website may use cookies and similar technologies to:
- operate essential website functions;
- remember your preferences and shopping bag;
- understand website performance and usage;
- prevent fraud and improve security; and
- support analytics and advertising.
You can manage cookies through your browser or available cookie settings. Disabling certain cookies may affect how the website functions. Where required by law, we will request your consent before using non-essential cookies.
Data Retention
We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, including order fulfilment, customer service, accounting, fraud prevention, dispute resolution and compliance with legal obligations.
When personal data is no longer required, we will take reasonably practicable steps to delete it or make it anonymous, unless retention is required or permitted by law.
Data Security
We take reasonably practicable technical and organisational measures to protect personal data against unauthorised access, disclosure, alteration, loss or misuse.
However, no online system or method of electronic storage is completely secure. You are responsible for keeping your account password confidential and should contact us if you suspect unauthorised use of your account.
Access and Correction
Subject to applicable law, you may request access to or correction of the personal data we hold about you.
Requests should be sent to:
ULTRA VISION LIMITED
Third-Party Websites
Our website may contain links to third-party websites or services. Their handling of personal data is governed by their own privacy policies, and we are not responsible for their privacy practices.
Changes to This Policy
We may update this Privacy Policy from time to time by publishing the revised version on our website. Material changes will be highlighted where reasonably appropriate.
Contact Us
For privacy questions, requests or complaints, please contact our Customer Service Team at cs@melani.co.
Effective date: 15 Sep 2026
